Kurzgesagt – In a Nutshell is a popular YouTube channel with more than 22 million subscribers. From the universe to the human brain, this channel offers exceptionally stunning and widely informative explainer videos on a vast array of scientific topics. Kurzgesagt decodes complex concepts and theories with compelling 2D animation that is loved by millions.
Streamlining Production and Post-Production
Was a Huge Challenge
It’s a meticulous process to create a fully animated video from scratch. To achieve the quality delivered by Kurzgesagt, the production and post-production process becomes even more challenging.
While the Kurzgesagt team took care of the essentials like topic selection, research, script writing, and voiceover with ease, their 2D animated videos required a long list of tasks. From character design and element design to storyboarding, VFX, sound design, color grading, and more, one single video from Kurzgesagt involves a lot of minute details.
With so many departments and domains look after, their production process became extremely time-consuming. They needed a reliable partner to work on their production and post-production to accelerate the process and bring in better quality while they could focus on more complex subjects.
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Editonix Offered Dedicated Resources to Bring
Exceptional Results
Editonix empowered Kurzgesagt with a full-fledged team that included a dedicated editor, motion graphics designer, VFX artist, sound designer, colorist, graphics designer, post-production coordinator, and post-production supervisor. The team seamlessly integrated into the workflow followed by Kurzgesagt, delivering top-notch experience.
Storyboarding
After a detailed discussion about the topic and concept, Editonix’s storyboard artists crafted a detailed storyboard according to the story.
Character and element design
Team Editonix then designed a number of characters and elements from scratch and colorized them to bring them to life.
Creating animation
The 2D animators offered expert solution to animate the characters and elements required for the storytelling.
Assembling animation
After thoroughly studying the storyboard, the video editor placed the animated elements together to retain the flow, pace, and quirk of the entire video.
Sound design & integration
With a profound knowledge of sound effects and background music, Editonix’s skilled sound designers enhanced the narrative and overallimpact of the videos with effective sound effects and BGM. Considering Kurzgesagt’s preferences for specific sound design, team Editonix ensured an effective implementation.
Folly sound integration
As the topics and stories demanded several sound effects unavailable in the stock asset list, Editonix’s folly artists created the effects from scratch.
Motion Graphics Integration
The motion graphics artist made several motion graphics elements and integrated them into the final video to make it even more engaging than before.
Color Grading & Polishing
The editor also applied various visual effects and color grading to create a unified visual style and give a professional touch to the finished video. They employ advanced color-grading techniques to enhance the emotion, mood, and atmosphere of the video.
Revisions and Final Delivery
To achieve the quality present in Kurzgesagt videos, Editonix’s revision policy played a pivotal role. The flexible revision policy allowed Kurzgesagt to request multiple improvements and adjustments until they agreed on the quality of the final product. Once approved, Editonix delivered the finalvideo along with all project files.
What Benefit Did the Collaboration Bring?
The collaboration between Editonix and Kurzgesagt resulted in unparalleled benefits.
Increased Efficiency
Outsourcing the post-production work to Editonix allowed the Kurzgesagt team to focus on their core tasks while freeing up time and resources. As they focused on animation and scriptwriting, Editonix’s video editor worked relentlessly on the editing task to produce top-quality content at a faster pace.
Enhanced Expertise
A team of skilled video editors from Editonix brought significant expertise to the table, increasing the efficiency of the entire project. With a fresh perspective and intuitive post-production techniques, videos turned more polished and professional which maximized the video impact.
Cost-Effectiveness
The subscription-based on-demand video editing plan eliminated the need for hiring full-time in-house editors which would exhaust more time and money. It offered a more cost-efficient solution that included free stock footage, background music, and sound effects.
Flexibility and Scalabilit
Kurzegesagt could increase its post-production load due to the flexible and scalable solutions offered by Editonix. It added to enhanced productivity in research, writing, and voiceover along with better-quality videos.
The Collaboration Resulted in Millions of Views
Since the partnership between Editonix and Kurzgesagt, the production rate has been faster and Kurzgesagt has come up with unparalleled explainer videos, resulting in millions of views and subscribers. The seamless workflow and production process ensures that the videos have stunning visuals and auditory impact. This helps Kurzgesagt turn complex topics into engaging videos loved by a broad audience.
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Kurzgesagt Timeline
First video
1 million subscribers
10 million subscribers
Partnership with Editonix
2 billion views
20 million subscribers
Conclusion
The success story of Kurzgesagt displays the power of an efficient production workflow. Being the on-demand dedicated video editors, Editonix helped the organization free up time and resources while achieving top-notch editing output and cost-effectiveness. The collaboration has definitely helped with improved videos that spark science in millions of minds.
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